For US real estate agents · Instant download
Still guessing which lead ad to run next?
See which lead ads agents near you keep running. Then build your own.
In about 10 minutes, find the lead ads agents near you have kept running longest, then build and test your own with 15 patterns, 30 templates and follow-up scripts.
Instant download. 30-day refund. Not affiliated with or endorsed by Meta Platforms, Inc.
No results promised. Nobody outside an advertiser's account can know what an ad earns. A long run is a clue, not proof. From the outside you can't tell an ad that brings in clients from one nobody turned off.
Two weeks and a guess
It's easy to write a lead ad, run it for two weeks, and guess what to change. Meanwhile, some agents near you have kept the same ads running for months. Anyone can see those ads, and the date each one started, in Meta's public Ad Library.
What you'll be able to do
- Find the lead ads agents in your market have kept running, and read the date each one started.
- Tell a new ad from a long-runner at a glance, and log what you see in your own words.
- Match what you find to 15 common lead ad patterns, each with likely reasons it stays on, when it fits you and what to test first.
- Build your own ad from 30 fill-in templates, written to Meta's Housing category rules as published on Oct 19, 2026.
- Answer every lead in the first 7 days, send a monthly note only to people who want one, and stop the moment someone asks.
- Work out what one closing costs you in ad spend, and the most you can pay per lead, before you spend.
What's inside
- The guide (PDF, about 58 pages): the 10-minute method, 15 lead ad patterns, follow-up, the Housing rules and the budget math
- 30 fill-in ad templates (Word and PDF): two for each pattern, each with a Housing check
- 16 follow-up scripts (Word and PDF) for the first 7 days and the months after, plus a one-page timeline
- Housing Rules on One Page and a 20-question Ask Your Broker checklist (PDF)
- Ad Finder Log (Excel, 4 tabs) for what you find, a printable version (PDF) and a First-Ad Checklist (PDF)
- Budget and cost-per-deal calculator (Excel, 5 tabs), plus a copy with an invented example filled in
- Start Here (PDF, 2 pages) with a five-day plan
The 15 patterns
Seller: Seller home-value report video · Naming test: "CMA" vs plain words · Seller program bundle
Buyers and listings: Niche home-list carousel by county or home type · Listing catalog ads · New-listing alerts sign-up · Coming-soon list · Buyer roadmap guide · New-construction visit guide
Moves: Downsizing series, told from several angles · Relocation guide, talking-to-camera video · PCS move guide
How the ads are run: Same-day variant set, left alone · Always-on offer beside fresh listing ads
Staying in touch: Monthly local market update, same frame
The method in 3 steps (about 10 minutes)
Search.
Open Meta's public Ad Library. Pick United States and the Housing category, then search your city, a few plain words with your city's name after them ("home value" and your city), and the agents you already know. Skip apartment, rental, builder and big home-search Pages.
Read.
Each ad shows the date it started. Count the days since, and check the labels: multiple versions, platforms, ad details. Our bands, not Meta's: Too new, Settling in, Long-runner, Fixture.
Log, then build.
Describe what you saw in your own words in the Ad Finder Log, match it to one of 15 patterns, and build your own version from our templates. Re-check at 14 and 30 days.
Look manually. Don't scrape, and don't copy other agents' ads.
Screens change. These steps follow Meta's help pages as of Oct 19, 2026. If a label has moved or been renamed, look for the same idea: country, category, search, start date.
What a long run can and can't tell you
A long run is a clue, not proof. From the outside you can't tell an ad that brings in clients from one nobody turned off.
What the Ad Library doesn't show for these ads: spend, results, targeting, or whether an ad was paused and restarted.
That's why this kit doesn't hand you a list of other agents' ads. It teaches you to find and read them in your own market, and gives you patterns and templates we wrote. Every example inside is invented.
Pattern preview: P01 · Seller home-value report video
Group: Seller · Usual lead capture: the agent's own landing page (sometimes an instant form)
What it is. A short video of the agent talking to the camera about what homes near the viewer have sold for, with an offer to send a written price range. Nothing in the offer has a date, price or rate, so the same video can run for months.
Why it might keep running (our hypotheses):
- Evergreen offer. Nothing in it goes out of date.
- The creative does the sorting. Housing rules keep the audience broad, so a place name and one plain question about selling decide who stops scrolling. It sorts by the home and the place, never by who the person is.
- Nobody turned it off. A small daily budget left running looks the same from the outside as an ad that brings in sellers.
When it fits you. You're comfortable on camera, you know recent sales in one area well, and you can send a written range within one business day.
How to build yours. Templates T01 (landing page) and T02 (video script and instant form).
Invented example. Jordan, an agent in Fernhill County, films 50 seconds on a corner most people in Lakemont know, and offers a written range plus the three nearby sales it's based on.
Invented example: made-up agent, market, ad and numbers. Not a real ad or advertiser.
The full two pages, with Housing-rule notes and what to test first, are in the free sample.
Written to the Housing rules, dated
Written to Meta's Housing category rules as published on Oct 19, 2026.
- A US Housing campaign fixes age at 18 to 65+ and gender at all genders, and blocks ZIP codes, a radius under 15 miles, location exclusions and lookalike audiences.
- Lead forms can't ask about credit, income, debt or similar, and lead data can never be sold.
- What we couldn't confirm: whether Meta changed how it delivers housing ads after its court-supervised settlement with the Justice Department ended on June 27, 2026.
Every rule in the guide links to its source and shows the date we checked it. Not legal advice.
Look inside first
These are pages from our free sample, not ads or screenshots.
Who it's for
- Agents who run, or plan to run, Meta lead ads and want a method they can repeat in their own market.
- Agents who'd rather write their own ads than copy someone else's.
Who it's not for
- Anyone looking for a promise of leads or closings.
- Agents who haven't set up a business Page and ad account yet.
- Anyone outside the US. The rules here are US rules.
- Lenders.
FAQ
Will the ads I build get me leads?
No results promised. Nobody outside an advertiser's account can know what an ad earns. A long run is a clue, not proof. The kit gives you a way to see what's been kept running in your market, plus patterns, templates and scripts to build and test your own. Judge your own ad after about 21 days by conversations and appointments, not clicks.
Do you show real agents' ads?
No. We don't reproduce anyone's ads, names, links or screenshots. Instead, we teach you to look them up yourself in Meta's public Ad Library, in your own market, in about 10 minutes. The ads running near you tell you more about your market than a list from somewhere else, and you can re-check them whenever you like. Every example in the kit is invented.
Is it OK to look at other agents' ads?
Meta built the Ad Library so anyone can view and search it. We ask you to look by hand, not to scrape, and not to copy anyone's ads.
Do I need to log in?
Meta's help pages say anyone can view and search the Ad Library.
What about the Housing rules?
Most agent ads fall under Meta's Housing special ad category, in our reading of Meta's examples. The guide explains what a US Housing campaign blocks and allows, which lead form questions and words to leave out, and what we couldn't confirm, with every rule linked and dated. Every template is written to Meta's Housing category rules as published on Oct 19, 2026. Ask your broker about your state's rules.
Is this legal advice?
No. The rules sections summarize what Meta, HUD, the CFPB, the FCC and the FTC publish, with links and the date we checked. Ask your broker about your state's rules.
What if the Ad Library screens change?
They do. The method follows the same ideas (country, category, search, start date). If something looks different, email us and we'll update the file and send it to every buyer.
What formats do I get?
PDFs, Word files and Excel files.
Can I get a refund?
30-day refund: if the kit isn't useful, email us within 30 days of purchase for a full refund.
Can my team use it?
Yes, inside one business, by up to six people. Please don't share the files outside your business. The full terms are in LICENSE.txt, at the top of the zip.
Any discounts or bonuses?
No discounts or countdown timers. One price: $67.
Who made this?
A commercial leasing marketer in Korea who runs Meta lead ads. Not a US licensed agent.
About
A commercial leasing marketer in Korea who runs Meta lead ads. Not a US licensed agent.
How this kit was made: written with AI tools from Meta's public help pages and US government sources, checked Oct 19, 2026. Every rule links to its source. No real advertiser's ad is reproduced.
Still Running · $67
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30-day refund: if the kit isn't useful, email us within 30 days of purchase for a full refund.
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Not affiliated with or endorsed by Meta Platforms, Inc.
The method uses Meta's public Ad Library. Look manually. Don't scrape, and don't copy other agents' ads.
Not legal advice.
A commercial leasing marketer in Korea who runs Meta lead ads. Not a US licensed agent.